A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
You may also think of a Logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes. For example, crests are used to identify a country or family. There was a time when only big enough organizations could afford to make their own crest. They were in some cases very detailed drawing with many objects to enrich the crest. Cost was not an issue and more was considered better. Then flags were used due to their larger format. They were visible from the craft fields from long distances. Road signs were designed for informational purposes. They use such techniques as contrasting colors, simplified and yet stylish formats to identify and attract more attention and convey information.
Now days, the most popular and successful companies continue to say that "simpler is better", especially today when everything is moving so fast you have less and less time to impress your customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize your logo design.
Banner is a graphical web-advertising unit. ... Banner ad is small rectangular advertisements that appear on all types of web pages. It varies in look, content and theme. Banner is the main source of Internet based marketing and provide global platform for placing your product or service information.
Banner is the main source of Internet based marketing and provide global platform for placing your product or service information. This graphic component is somewhat similar to advertisements in a printed publication of any magazine or newspaper. But, banner ad has capability to turn a simple reader into a potential customer by redirecting them to advertiser's website.
Banners become the major part of the World Wide Web world. Ad copywriters continuously look for new designs to grab the visitors’ attention and compel them to click on banner. In order to insist viewers it is necessary that banner should arouse the visitor’s curiosity.
The Banner advertisement was first appeared on Internet in 1994 and after that it is increasing in the Internet marketing. Now, with growing popularity of Internet more and more individuals and corporate houses developing banner ads for advertising their services, products and websites.
There are several types of banners varies in sizes and shapes. Each of the banners is designed with a specific purpose and reflects particular messages. The placements of banners on website plays vital role in attracting people and generating clicks. For instance if you place banner at the top of your website or on your website header, it mostly showcased the company’s image while pasting the banner within the content area drives lots of clicks, and footer banners perform really well if they are particularly large in size.